Digital marketing trends move fast and are hard to predict, especially in the digital transformation context. With that said, marketers can no longer stick their heads in the sand. Check out these digital marketing trends that will help your business survive and thrive in this digital age.
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In this article:
- Take Advantage of Voice Search
- Leverage Social Commerce
- Encourage User-Generated Content (UGC)
- Spread Word-of-Mouth With Influencers
- Engage Across Touchpoints With Omnichannel Marketing
Digital Marketing Trends in 2021:
Take Advantage of Voice Search
Statistics from WordStream show that 72% of voice-activated speaker owners use their devices every day. Also, it’s predicted voice shopping will jump to a whopping $40 billion in the next year.
Google is the search giant and a massive source of traffic. Target Google voice search with an optimized Business listing and increase your voice-search sensitivity with lucrative keywords about your business or product description.
With more intelligent voice assistants like Siri, Alexa, or Google, optimizing voice search will be a stylish way to spread brand awareness.
Leverage Social Commerce
The last thing e-commerce businesses want to see is that their customers abandon purchases because they have to switch apps or redirect to anonymous websites. That’s when you need social commerce and shoppable posts.
With 1 billion users, Instagram and platforms alike offer a golden opportunity for brands to push out shoppable posts and interactive ads, shortening their sales funnels and giving consumers instant access to their desired products.
If you’re also branching out to Google posts and wish to recreate the “social commerce” part in this platform, remember to add relevant CTAs to each post. Find it hard to generate CTAs yourself? Robust tools like Locl’s social media connector can help. Check it out here!
Encourage User-Generated Content (UGC)
User-generated content (UGC) is a powerful tool to tap into the Millennial and Gen Z audience. There are different types of UGC, including:
- Videos
- Images
- Blog posts
- Comments
- Testimonials
Encourage your audience to create UGC by offering them an incentive: a discount or partnership for a good cause. Using this strategy, you can quickly increase brand engagement and drive conversion rates.
Spread Word-of-Mouth With Influencers
Influencer marketing utilizes the voices of key leaders like well-known celebrities or social media personalities to amplify your message.
Statistically speaking, influencer marketing has performed better than corporate ads. According to the 2019 Edelman Trust Survey, 63% of people trust what influencers say much more than brands’ campaigns, and more than half of those have purchased a new product thanks to a recommendation of influencers.
Engage Across Touchpoints With Omnichannel Marketing
Omnichannel marketing means marketing through many channels or platforms, for example, apps, email, social media, and blogs. If executed correctly, omnichannel marketing can help:
- Enhance user experience
- Ensure engagement with your prospects across touchpoints
- Boost the performance of your campaign.
So, there you have it – the guide to the most important digital marketing trends in 2021. Keep looking ahead for new technologies, tools, and strategies to gain an edge over your competitors and the ever-changing nature of marketing.
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