How To Get More Foot Traffic To Your Business

May 25, 2021

How To Get More Foot Traffic To Your Business

An optimized Business Profile lets you show up on the front page of search results and earns more foot traffic to your store. Learn how to get more foot traffic to your business in this article!

RELATED: How to Improve Online and Offline Performance With Locl

In this article:

  1. What Is Foot Traffic?
  2. Get More Foot Traffic? An Optimized Listing & Locl

Earn More Foot Traffic With Locl:

What Is Foot Traffic?

African couple doing shopping at a local grocery store | How To Get More Foot Traffic To Your Business

Foot traffic (or customer traffic) refers to the number of customers that come to your physical store or location. Foot traffic is the go-to metric for retail stores and brick-and-mortar businesses to evaluate their marketing campaigns and measure their business performance.

Get More Foot Traffic? An Optimized Listing & Locl

You’ll Shine On Local SEO

Group of people wearing mask in a coffee shop | How To Get More Foot Traffic To Your Business

Google listings ensure that prospects can find your business when they are searching for your business on Google Search or Maps. The better your listing, the better your local SEO, and the more foot traffic your business gets.

While Google My Business suite accounts for your Business listing, it is not easy to use and time-consuming, especially for multi-location businesses. With Location Performance Softwares like Locl, you can group and update listings of 1000+ locations, saving countless hours of manual work.

RELATED: 5 Ways to Rank Higher on Google Maps in 2021

Customers Are Well Informed

Legitimate information plays a critical role in local SEO and foot traffic. Make sure that when someone searches for your business, they find the correct information.

You’re sure to understand how disappointed it is when you visit a store only to find that it’s closed. The same applies to your customers. Don’t let customers second guess about your business, or give it up to Yelp, TripAdvisor, or other sites where you have no control over the information.

Misinformation leads to bad customer experiences and missed opportunities.

Google My Business does allow users to add relevant Attributes to their Business description, but businesses don’t have total control over their listings. With Locl, you can choose to Lock your Attributes, keeping the public away from making undesired adjustments to your business info.

Your Business Has Credibility

Trust can boost your foot traffic. The more confident a consumer feels, the more likely they will come and buy. According to Hootsuite, customers are 70% more likely to visit stores with a verified Google My Business listing.

Reviews lend credibility, too. 88% of customers trust online reviews as much as personal recommendations. While we all understand the importance of replying to reviews, multi-location businesses have some struggles – there’s simply not enough time to respond to each review. Even worse, they missed unanswered questions.

Locl resolves this issue by letting users see new and unanswered reviews. By grouping locations, the tool also allows businesses to manage reviews across their multiple locations. It’s more efficient, faster, and credible.

Rich Data Helps Fine-Tune Your Ads Strategies

As marketers and business owners, we want data, statistics, and analytics. They are the metrics for business performance, just like foot traffic. Besides controlling your listing, Google My Business provides valuable insights into your business performance.

While the tool from Google already provides 90-day data history, Locl takes data storage to the next level with its 18-month window, offering a huge opportunity for marketers to fine-tune their paid and organic advertising strategies and cast a wider net in the market.

Foot traffic tells how many customers show up at your store, and an optimized Google listing will be one of the easiest ways to increase this metric. As a Location Performance software, Locl covers all the adversaries of Google My Business suite facing multi-location businesses with 1000+ locations. Boost the performance of your business today with Locl!

Optimize your listing to gain more foot traffic to your store with Locl. Get started for FREE with Locl’s Basics. No credit card required!