3 Franchise Marketing Ideas to Boost Local Business
Brainstorming franchise marketing ideas for multiple locations can be a challenging task. Franchisors need to consider and develop their brand image as a whole while at the same time driving traffic to each particular franchisee and attracting more customers. Let’s find out how to boost local businesses with franchise marketing ideas.
In This Article:
- Gain More Popularity Through Online Publication
- Set up and Sustain Individual Google My Business Profiles
- Utilize SEO for the Best Result
3 Franchise Marketing Ideas to Boost Your Business
Gain More Popularity Through Online Publication
Digital marketing is the best way to get things done. In their marketing efforts, digital marketing helps franchise owners to reach the correct demographic and create exclusive online profiles for each different location. By doing this, the company’s franchise marketing ideas don’t favor one location over another.
Getting yourself and your franchise known through online publications, local newspapers, and industry association is a great way to build your reputation. However, being published in online publications is not all about promoting your business but also offering top quality content to the reader.
Additionally, this is also to help you secure backlinks in your online articles, boost your website rating and help it move up the search engine result pages (SERPs). According to research, about 93% of all internet search traffic comes through search engines, making backlinks and the authority of your website’s domain extremely crucial.
Set up and Sustain Individual Google My Business Profiles
Creating and maintaining a good Google My Business (GMB) profile is one of the essential franchise marketing ideas. In case your business has multiple locations, then GMB is probably the best solution as it allows all of your franchisee’s locations to show up in a neat list and in Google Maps.
“Keyword stuffing” is a problem franchisors and franchisees tend to run into when doing SEO; if you’re not careful, your GMB account might get suspended as a result. GMB profiles are intended exclusively for independent franchisees.
According to Google Gold Product Expert Keith A: “The franchisee, NOT the franchisor own franchise listings. The franchisor and/or another third party can be granted access as a manager, but not as the primary owner.”
Among the franchise marketing ideas, doing SEO is probably the trickiest. It requires plenty of attention, effort, and cooperation from both the franchisees and franchisors if you want it to work effectively. Locl can help optimize your local business, drive more traffic, and give you more access to Google data.
Utilize SEO for the Best Result
SEO is nothing new if you’re planning to do your business based on digital marketing, one of the most valuable and useful franchise marketing ideas.
Usually, franchises are based on well-known brands and would be comfortable when they visit new locations. Unless they know there is a specific location located near them, they won’t visit and make a purchase. Therefore, it’s critical for you to utilize local SEO at its best potential if you want to attract more customers and generate sales.
Sometimes spending too much time and money on new franchise ideas can get you to sidetrack from what you really want in the first place - expanding your business and gaining more revenue. Fortunately, there are many experts in this field out there, so you don’t have to worry about going at it alone.
Locl help increases your online presence, unlocking your hidden potential on Google Maps and Google My Business, putting you and your business in a higher search engine position. So what are you waiting for? Contact us NOW! And get your business optimized!