Add These 6 Tips To Your Small Business Marketing Strategy
The ultimate goal of small business marketing strategies should be connecting your business’ value to the right customer base. Such a simple concept can take on a million different shades.
In this article:
- Advanced Targeting With Facebook Ads & Instagram Ads
- Target Local Clients With Google My Business
- Be More Visible With Google Adwords
- Grow Your Social Audiences
- Leads Interacting With Email Marketing
- Build a Long-Term Vision With Content Marketing
Small Business Marketing
Advanced Targeting With Facebook Ads & Instagram Ads
The number talks: two million small to medium-sized businesses have advertised on Facebook. Facebook ads allow advanced targeting: you can target a specific audience based on age, sex, location, interests, online behavior, and many other factors.
And it doesn’t take much to create Facebook ads: a solid headline, few lines of description, an image, and an URL are all you need. You can also run and test multiple ad sets with help from Facebook Ads Manager.
If your business has a strong visual component, try out Instagram Ads. Instagram Ads utilize the same database as Facebook ads, layering interested audiences through a visual prism.
Target Local Clients With Google My Business
If you target local clients, Google My Business (GMB) listing is one of the most powerful things available for small business marketing strategy. It immediately boosts credibility and gives strong visibility to your business.
Google My Business is a meeting place for all other Google platforms: your Google+ profile, Google Reviews, Google Maps, your data on Google Analytics and Google Insights, and many more.
The great thing is, ranking your GMB listing is simple. Just optimize your profile, collect reviews/citations, and you’re good to go!
If you want to hone in on a successful formula and have more customers show up at your door, GMB is your choice.
Be More Visible With Google Adwords
There are more than 40,000 search queries on Google every second. No other ways your ads can be present before that many pairs of eyes. With that said, many marketers consider Google Adwords the cornerstone of online marketing channels.
This paid tool gives your ad a quality score. The score is dependent on your ad’s click-through rate (CTR), relevance, and the landing page to which your ad sends traffic. Because the quality score determines the bid rate for an ad to be displayed, a proper on-page SEO will help you earn higher scores, thus, lower the bid cost.
Grow Your Social Audiences
Social media is a non-negotiable channel for small business marketing strategy. The statistics say it all: 67% of consumers turn to social media for customer support, while 33% prefer using social media to dialing phone numbers. If your businesses aren’t present on social media, customers will look for your competitors who already have their place on preferred social channels.
How much time and resources should businesses invest in growing social audiences? The answer varies. The key is to detect customers’ preferred channels and approaches. If you can answer these two questions, social media is just the perfect option for any small business marketing strategy.
Leads Interacting With Email Marketing
Most people won’t make a purchase right after visiting your site. That explains why “lead nurturing” and fishing contact info for additional marketing were the best ways to sell in 2016.
Email marketing features a “lead magnet” - a free service trial, free ebooks, free coupons, or anything compelling you offer to website visitors in exchange for their email addresses.
HubSpot is a free tool with professional and feature-packed email marketing templates. You can draft your emails from scratch with the easy drag-and-drop builder or pick among the available templates.
Among all, email marketing remains the godfather of digital marketing and a go-to choice for small business marketing strategies.
Build a Long-Term Vision With Content Marketing
Content is not limited to blog posts. It captures a wide range of media in which people consume information: podcasts, videos, online courses, etc.
Practically speaking, content marketing is not easy. It requires every element to be done right:
- Consistency and quality of content
- Optimized for SEO
Although the initial payoff of content marketing tends to stay low, its sustainable growth of leads, visitors, and customers can carry a whole business in the long run.
There is no magic bullet, no universal trick that will revolutionize your small business marketing strategies overnight. Success depends on you because you are the one who knows your business and customer base the best!
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