The importance of updating your Business Description during Covid-19

Nov 18, 2020

The importance of updating your Business Description during Covid-19

Everyone, every industry, and every business have been affected since the start of 2020 due to the COVID-19 pandemic. It’s crucial to have a good covid update plan to get your business to stay relevant during this time and get back up on its feet after the pandemic is over. It’s especially important to apply that plan to Google My Business (GMB). Let’s take a look at some GBM Covid tips for your business.

RELATED: Important Changes to Google My Business due to COVID-19

In This Article: 

  1. Update Information 
  2. How to Write Your Covid Update Business Description
  3. An Informative Description Is Needed
  4. Example of a Suitable Covid Update Business Description 
  5. Changes for Your Google My Business
  6. Pausing Your Business Consideration

Covid Update Tips on Google My Business Is the Key 

Update Information  

man with face mask turning a sign on a door shop | Update Information | Update Information | The Importance of Updating Your Business Description During Covid-19

It’s crucial to provide the customer with the most accurate information about your business. This will help you gain more trust from your customers and create a stronger relationship with them. Here are some ideas that will provide people with more information: 

  • Add your form of operation, for instance, takeout, delivery, pickup, or drive-through.
  • Adjust the working or service hours, such as if you open late or close early. 
  • Restrictions on certain services. 

Get more detailed information about guidance for your business during covid-19 here. 

How to Write Your Covid Update Business Description

female manager checking updating on web page | How to Write Your Covid Update Business Description | How to Write Your Covid Update Business Description | The Importance of Updating Your Business Description During Covid-19

During this time, information about your business on Google can be referred to as GMB covid to shorten the term. 

Right now, as we’ve mentioned in some of our other blog posts, there are many ways to communicate messages to your customers about changes due to Covid-19. Updating your business description to reflect these changes is just one way to make sure that people know that you’re temporarily closed, switching to a different business model, etc. 

Having a solid business description on Google My Business is one of the most important and easiest ways to communicate your brand identity with potential customers! Depending on how long you would like your covid update profile to be, the length can vary. 

Your description is a 750 character summary that appears when users search for your business, outlining who you are, what you do, where you’re located, and more. We here at Locl think that having a compelling business description is key to casting that wider net in search.

An Informative Description Is Needed

In Google My Business, there are many ways to approach new potential customers just by having good management and effectively using its tools. Giving the most descriptive business profile online is the best way for you to present yourself and your business to different people. 

For example, if you’re a business owner who is doing online orders with shipping or delivery, adding a note about this in the first 250 characters of your updated description would be helpful! Or, if you’re temporarily closed, adding a line that reflects this at the top of the description would be beneficial. 

If your business is closed temporarily due to the pandemic, there is an option for you to notify your customers. Marking it as temporarily closed in Google My Business is the way to do it. 

Example of a Suitable Covid Update Business Description 

Here’s an example: “We here at Locl are committed to keeping you up to date on what’s happening in the Google My Business world and guiding you through this time of Covid-19 with helpful tips. Locl is a Portland-based software and professional services company that helps brick-and-mortar businesses grow by leveraging Google Maps / My Business. We work with single and multi-location businesses, brands, tourism organizations, and local business associations worldwide.”

Changes for Your Google My Business

Knowing how small businesses have been struggling to make a profit and get through this difficult time, Google has created some useful tools and options. These will help you control, monitor, and manage your business online through Google. Whether you are advertising, researching for customers’ needs, Google can help you manage all of it. Learn more about it here.

Pausing Your Business Consideration

Instead of Removing the Products, Adjust It to out of Stock 

Whatever your business, by setting your products/services as out of stock or sold out, you are letting customers know that you’re still operating and your business is going well. Especially when you’re running a food business

Disable the Shopping Cart

If you run an e-commerce business, disabling only the checkout or shopping cart function will allow your website to be accessible to internet users.

Business Events

If you’re planning to host events to promote your business, make sure that you choose the date carefully. Consider virtualizing an event or a meeting with customers to maintain safety guidelines. 

Did these tips help you understand more about the importance of renewing your covid update profile? Let us know in the comments section below! 

As always, we’d love to help you update your business description and be happy to help brainstorm ideas for communicating your message best. 

Contact us at 503-479-8899 

Or email us at success@locl.io .

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