Running an online business is no easy task, let alone managing a large number of locations at the same time. Not to mention the time, effort, and resources you’ll be wasting if you’re not doing it right. But all that can be changed if you’re using Locl. Here’s how Locl helps you save time marketing your business.
RELATED: How To Update Your Google My Business Page
In This Article:
- Problems with Managing Multi-Location Business
- How to Do Marketing for Your Business
- Locl Have the Solution for You
Save Time and Profit with Locl
Problems with Managing Multi-Location Business
You might face a lot of problems along the way when running a multi-location business, such as divided resources, missed opportunities, and maintaining customer relationships.
Divided. Running on limited resources, like budget and workforce, means you need to divide them into equal and suitable sections so your business can run smoothly and in sync. This leads to our next problem – missed opportunities.
Missed opportunities. There’s a chance that you could be spending your time in some locations more than others. This means that you could miss out on special events or occasions.
Maintaining customer relationships. In addition, as you have to divide your resources, there’s a good chance that you will spend less time building and maintaining bonds with customers.
How to Do Marketing for Your Business
One of the best ways to help your business reach a wider audience is to use Google My Business (GMB). In fact, Google Maps will show up almost every time in the search engine, making it highly essential for business owners and marketers to understand how to make good use of it.
However, mastering and using GMB/ Google Maps to its full potential is not an easy task, as this requires a lot of experience and knowledge about digital marketing. This is proven to be quite challenging even for marketers.
RELATED: Add These 6 Tips To Your Small Business Marketing Strategy
Locl Have the Solution for You
For online business owners, time is money, and it’s going to turn into both short-term and long catastrophes for your business if you are carelessly wasting your precious time. With Locl, you can save time, allowing you to concentrate on more critical aspects of your business like expanding and increasing revenue.
Here’s how using Locl to manage your online listing can help you save time, and therefore money:
Decide What Needs to Be Done
Planning is key. It’s better to have a marketing strategy for promoting your business rather than rushing in as quickly as possible without having any idea what you might face. However, having a detailed plan can be helpful but also very time-consuming.
By using Locl, you can cut down on the amount of time it takes you to plan. Locl’s “Overview” feature will provide you with a general idea of what you have and haven’t done. From your last post to images and even reviews, it will all be included in an easy-to-follow checklist.
Check out this blog to get a better idea of what Locl can do and how it can help you save time on marketing your business: Drive Business Online With Locl (WEBINAR)
Respond to Reviews Time Saved = 300 Minutes Per 100 Photos
The quicker you reply to Google reviews, the better your brand image will be in the customer’s eyes, whether the reviews are positive or negative. The reviewers will see that you actually listen to what they have to say and how responsive you are. However, you can’t save time if you’re planning to manually scroll down each and every review to see if they are replied to.
It usually takes about 10 minutes to respond to 5 online reviews, and you can imagine how that number goes up according to the number of locations you have. But you can cut down at least by half that time when using Locl. Locl enables you to efficiently look at all the new reviews in which you can quickly reply to every one of them.
Format and Upload Pictures
The visual aspect of a business listing also plays a crucial role in attracting prospective customers, that’s why cherry-picking the best photos at your disposal is essential. As you know, this process can be very time-consuming because you might also need time to “makeover” to make them a little more dazzling and help your business rank higher in Google Maps.
According to one survey, depending on their skill, the time editors spend on formatting pictures will vary, usually from 5 minutes to 20 minutes max. All of that can be changed using Locl; you can save time figuring out the correct format for your photo. Also, Locl enables you to quickly and orderly choose a vast number of photos to upload at once.
Review Performance Analytics
Finally, having a full report to keep track of how well you have been marketing your business is a must so that you know when to mix things up if your approach didn’t turn out so well.
From how customers found you to the number of customers/consumers who have taken action on your listing, it will all be presented to you in easy-to-view detailed analytics. Therefore, helping you save time and money planning and executing the next step of your marketing strategy.
To give you another general idea of the number of locations you have and the amount of time you have to spend marketing your business, check out this time ROI Calculator.
Note: make a copy of this before trying this out yourself
Having trouble improving the online performance of your business? Let LOCL how we can help! If you’re unsure, you can use Locl’s Basics FREE; no credit card is required. Getting set up takes a couple of minutes!
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