Products

Locl Premium

Best in class Google Business Profile (GBP) Listing, Reputation, Performance, and Social management and automation tools.

6/54

Locl Score

Quickly see where your business is visible on the top 50+ Search Directories and where your problems exist.

Directory Sync

Directory Sync enrolls, corrects, and synchronizes missing and inaccurate listings automatically.

Use case
Direct: B2B

Owner/Operators

Everything you need to manage your brand online and turn searches into in-store visits and customers.

Brands/Franchises

Locl removes the frustration from multi-location, multi-platform management and automation.

Agencies

Locl enables agencies to drive sales, client retention, and scale listings management as a service.

Enterprise: B2B2B: White Label, Resellers, and Referral Partners

DMOs & CVBs

Locl’s Destination Performance Program educates, equips, and elevates destinations, improving the visitor experience and new insights.

Payment Service Providers

Merchants with high-performing listings attract and transact more often. Offer Locl to your merchants through white-label, resale, and embedded options.

SaaS Providers

Offer Locl to your existing customers as a value-add differentiator and revenue stream. Refer, resell, or offer via API.

Products

Locl Premium

Best in class Google Business Profile (GBP) Listing, Reputation, Performance, and Social management and automation tools.

6/54

Locl Score

Quickly see where your business is visible on the top 50+ Search Directories and where your problems exist.

Directory Sync

Directory Sync enrolls, corrects, and synchronizes missing and inaccurate listings automatically.

Use case
Direct: B2B

Owner/Operators

Everything you need to manage your brand online and turn searches into in-store visits and customers.

Brands/Franchises

Locl removes the frustration from multi-location, multi-platform management and automation.

Agencies

Locl enables agencies to drive sales, client retention, and scale listings management as a service.

Enterprise: B2B2B: White Label, Resellers, and Referral Partners

DMOs & CVBs

Locl’s Destination Performance Program educates, equips, and elevates destinations, improving the visitor experience and new insights.

Payment Service Providers

Merchants with high-performing listings attract and transact more often. Offer Locl to your merchants through white-label, resale, and embedded options.

SaaS Providers

Offer Locl to your existing customers as a value-add differentiator and revenue stream. Refer, resell, or offer via API.

CONTACT SALES

Geotagging: How It Works and Why It Matters

Location pin being placed on map

Geotagging has been ingrained into the DNA of the online browsing experience for well over a decade. Whether showcasing your new business or highlighting your favorite restaurant, geotags are a great way to localize your content and improve overall visibility. But what is geotagging, and how does it work?

Geotagging links geographical coordinates to your posted images, videos, website, or social media content. It helps users and search engines pinpoint the exact location of a site to optimize your search engine rankings.

Today, geotagged data has transformed from a novelty to a necessity. Not only is it being used to leverage better customer-focused benefits, but geotagging also allows businesses to reach their target goals faster when it comes to customer retention and satisfaction.

How Does Geotagging Work?

Geotagging helps search engines identify photos and the location it depicts, where and when it was taken, or both. You can set the geotag as a particular location of your choosing by assigning longitude, latitude, or geographical metadata to your media.

It’s also essential for helping you pinpoint your customers and making your business appear as the top choice in search engine results. Driving local traffic to your website increases local sales, creates a positive customer perception, and leads to additional online and offline word-of-mouth promotion.

Take this, for example – if your commercial cleaning business is in Paris, Texas, you wouldn’t want to appear in search results for potential customers in Paris, France. If your content reflects a specific location, providing accompanying geotags to your photos and other media boosts search engine confidence and bolsters local search results.

Why Does Geotagging Matter?

Most people search for a product when they have a pertinent need, not just a passing interest. Appearing at the top of ranked internet search results means that businesses are in front of the eyes of customers who require services locally. Customers want to narrow down those hundreds of search results to ones that are useful and aligned to their personal needs. If geotags aren’t being used across online media, you’re less likely to be found by potential customers.

With the ever-changing algorithm and analytics of search engines, it’s crucial to geotag your web data and use keywords to increase your targeted traffic. Your website visitors don’t see this information, but search engines read, catalog, and analyze the geotag information as they search for data.

Make the local search process seamless, outperform your competitors, and dominate online local search! Locl’s location performance software is specifically designed to equip agencies with performance-driving features and practical recommendations to tackle their client’s digital marketing needs.

Locl equips 1000s of multi-location businesses in marketing agencies to win the trust of consumers with online location profiles that are accurate, consistent, and compelling. Talk to Sales!