Locl Blog

Why NAP & User Experience Are Critical for Local SEO 

Why NAP & User Experience Are Critical for Local SEO 

NAP (Name, Address, and Phone Number) consistency is essential for Google’s local search and building citations with consistent NAP on your Google Business Profile listing and other online directories and sites can influence your local rankings immensely.
While the basics like Google Business Profile optimization, localized content, etc., still apply, local businesses must think outside the box when trying to rank locally.

read more
How to Attract Your Ideal Local SEO Clients 

How to Attract Your Ideal Local SEO Clients 

Local businesses are often the most exciting SEO clients to work with due to the creative challenge and strategy it takes to appeal to a local market.

While the basics like Google Business Profile optimization, localized content, etc., still apply, local businesses must think outside the box when trying to rank locally.

read more
How to Calculate ROI With Search 

How to Calculate ROI With Search 

Did you know that more than 80% of people who request directions on Google Maps visit in person? That metric ties in very closely with your overall foot traffic and revenue. The more your clients show up in search and the better their listing looks to a potential customer, the more likely the customers will visit, and in turn, the more revenue your client will generate.

read more
SEO KPIs: How to Track and Measure Online Success 

SEO KPIs: How to Track and Measure Online Success 

Monitoring the right key performance indicators (KPIs) is the best way to avoid spending time and money on something that isn’t driving the expected profit. KPIs are a control system that lets you identify which tactics work and which don’t. Which SEO KPIs should you be tracking to measure your client’s online success?

read more
How to Boost Google Business Profile (GBP) Visibility 

How to Boost Google Business Profile (GBP) Visibility 

Google Business Profile (formerly Google My Business) is a free tool that highlights a business’s online activity, products, services, and other valuable information contributing to its web presence. Knowing that 9 out of 10 purchases start with a Google search, we advise you to make the most of this tool.

read more
Which Businesses Benefit Most from Local SEO? 

Which Businesses Benefit Most from Local SEO? 

Industries with the most direct competition, especially within a local sector, need more search engine optimization and digital marketing efforts than others. When there’s a lot of competition, more organizations are trying to compete for the online spotlight, driving the need for more content and better SEO

read more
5 Ways to Analyze Local Organic Search Competition

5 Ways to Analyze Local Organic Search Competition

Digital marketing is all about explaining why a product is the best fit for a potential customer and what sets it apart from other products like it. Research is key to figuring out those differentiators, and local organic competition analysis is an essential early step in defining your client’s business marketing strategy.

read more
White Hat vs. Black Hat SEO: What’s the Difference?

White Hat vs. Black Hat SEO: What’s the Difference?

When navigating the digital marketing industry, you’ll come across many different opinions about the most effective approach to search engine optimization (SEO). And though many of these tactics work, there’s one distinction to be aware of: White Hat vs. Black Hat SEO.

read more
Geotagging: How It Works and Why It Matters

Geotagging: How It Works and Why It Matters

Geotagging has been ingrained into the DNA of the online browsing experience for well over a decade. Whether showcasing your new business or highlighting your favorite restaurant, geotags are a great way to localize your content and improve overall visibility. But what is geotagging, and how does it work?

read more
7 Locl Features and Benefits

7 Locl Features and Benefits

Top 7 Features and Benefits of Locl: Locl gives any business owner the power to easily manage their online profiles, connect with customers, and sync information across multiple listings for every...

read more