Consumer Actions Overview
The ‘Consumer Action Overview’ section offers a wealth of valuable information through a series of four graphs at the top. Each graph provides insights into different aspects of consumer interactions over the last six months:
- Website Clicks: The first graph displays the total number of times people clicked to visit your website.
- Call Clicks: The next graph reveals the number of call clicks received, indicating customer interest in contacting your business.
- Direction Requests: The third graph shows the total direction requests from customers, a vital metric for businesses with physical locations.
- Calculated Revenue: Finally, the last graph presents the estimated revenue generated during this period, offering an overview of the financial impact of these consumer actions.
Below the initial set of graphs, you’ll find another box that provides the same types of information, but it breaks down the data for each individual location. This allows for a more granular analysis of consumer actions at specific sites. To tailor the information to a particular location, simply click on the ‘All Locations’ dropdown menu at the top of the page and select the location of interest.
Beside the location selector, there is another box marked with a date. By clicking this, you gain the ability to customize the date range for the data being displayed. This feature offers flexibility in analyzing performance metrics over different time periods, helping you to better understand trends and patterns specific to each location and time frame.