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Locl Premium

Best in class Google Business Profile (GBP) Listing, Reputation, Performance, and Social management and automation tools.

6/54

Locl Score

Quickly see where your business is visible on the top 50+ Search Directories and where your problems exist.

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Directory Sync enrolls, corrects, and synchronizes missing and inaccurate listings automatically.

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Direct: B2B

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Everything you need to manage your brand online and turn searches into in-store visits and customers.

Brands/Franchises

Locl removes the frustration from multi-location, multi-platform management and automation.

Agencies

Locl enables agencies to drive sales, client retention, and scale listings management as a service.

Enterprise: B2B2B: White Label, Resellers, and Referral Partners

DMOs & CVBs

Locl’s Destination Performance Program educates, equips, and elevates destinations, improving the visitor experience and new insights.

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Offer Locl to your existing customers as a value-add differentiator and revenue stream. Refer, resell, or offer via API.

Products

Locl Premium

Best in class Google Business Profile (GBP) Listing, Reputation, Performance, and Social management and automation tools.

6/54

Locl Score

Quickly see where your business is visible on the top 50+ Search Directories and where your problems exist.

Directory Sync

Directory Sync enrolls, corrects, and synchronizes missing and inaccurate listings automatically.

Use case
Direct: B2B

Owner/Operators

Everything you need to manage your brand online and turn searches into in-store visits and customers.

Brands/Franchises

Locl removes the frustration from multi-location, multi-platform management and automation.

Agencies

Locl enables agencies to drive sales, client retention, and scale listings management as a service.

Enterprise: B2B2B: White Label, Resellers, and Referral Partners

DMOs & CVBs

Locl’s Destination Performance Program educates, equips, and elevates destinations, improving the visitor experience and new insights.

Payment Service Providers

Merchants with high-performing listings attract and transact more often. Offer Locl to your merchants through white-label, resale, and embedded options.

SaaS Providers

Offer Locl to your existing customers as a value-add differentiator and revenue stream. Refer, resell, or offer via API.

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Local SEO: Trends and Predictions for the Upcoming Year

Introduction:

Local SEO is an ever-evolving field, with search engines constantly updating their algorithms and user behaviors shifting over time. As we look forward to the upcoming year, several key trends and predictions are expected to shape the local SEO landscape. Staying ahead of these trends is crucial for businesses aiming to maintain and enhance their online presence.

  1. Increased Focus on Mobile Optimization:
  • Mobile-First Indexing: With the majority of local searches performed on mobile devices, search engines will continue prioritizing mobile-optimized sites.
  • Prediction: Businesses not optimized for mobile will struggle to maintain visibility in local search results.
  1. The Rising Importance of Google My Business (GMB):
  • Enhanced Features: Google will likely introduce more features in GMB, making it even more central to local SEO strategies.
  • Prediction: Regular updates and active engagement on GMB profiles will become essential for local business visibility.
  1. More Personalized Local Search Results:
  • User Data Utilization: Search engines are expected to use more personalized data (like previous search history) to tailor local search results.
  • Prediction: Hyper-localized and personalized content will become key in attracting and retaining customers.
  1. Voice Search Optimization:
  • Growing Popularity of Voice Assistants: The use of voice assistants for local queries is on the rise.
  • Prediction: Optimizing for conversational, natural language queries will be crucial for local search visibility.
  1. Enhanced Importance of Local Reviews and Ratings:
  • Customer Trust Factor: Reviews and ratings will continue to be significant factors that influence customer decisions.
  • Prediction: Proactive reputation management and strategies to encourage genuine reviews will be necessary.
  1. Increased Use of Local Structured Data Markup:
  • Rich Snippets and Local Packs: The use of structured data to enhance local search listings will become more prevalent.
  • Prediction: Businesses employing structured data effectively will see better placement and visibility in local search results.
  1. Local Link Building Will Gain Traction:
  • Community Engagement: Links from local community sites, news outlets, and events will be highly valuable.
  • Prediction: Local link-building efforts will be a critical component of successful local SEO strategies.
  1. AI and Machine Learning in Local SEO:
  • Algorithm Refinement: Search engines will increasingly use AI to refine local search algorithms.
  • Prediction: Businesses will need to focus more on user experience and quality content as ranking factors become more sophisticated.

Conclusion:

Local SEO is set to become even more dynamic and competitive in the upcoming year. By staying informed about these trends and adapting your strategies accordingly, you can ensure that your business remains visible and attractive to your local audience. Keeping pace with these changes will be key to achieving and sustaining online success.

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