How to publish a new location on GBP

Publishing a new location on Google Business Profile (GBP) is a straightforward process that can significantly enhance your business’s online presence. Here’s a step-by-step guide on how to do it:

 

For Businesses with Fewer than 10 Locations:

 

1. Log in to Google Business Profile: Sign in to your GBP account and access your dashboard.

 

2. Add Business: Locate the “Add business” drop-down menu on your dashboard and select “Add single business”.

 

3. Enter Location Information: Fill in the details for the new location, including the business name, address, phone number, and other relevant information.

 

4. Verification: Verify the new listing. This can be done via postcard, email, or phone. Each location will need to be verified individually.

 

 For Businesses with More than 10 Locations:

 

1. Bulk Import: Log in to your GBP account and use the “Import businesses” option for bulk adding locations.

 

2. Download and Fill Template: Download the template provided by Google, fill in the details for all your locations, and then import the file back into GBP.

 

3. Bulk Verification: For more than ten locations, you can request bulk verification from Google.

 

 Managing Multiple Locations:

 

– Using a single master account for all your locations helps Google understand they are part of one company, enhancing local search accuracy.

– Create a GBP location group, also known as a “Business group”, to manage multiple locations more efficiently.

 

Additional Tips:

 

– Regularly update your profile with relevant information such as business hours, special offers, and COVID-19 updates.

– Utilize the Google Business Profile posts feature to engage with your audience and provide updates.

– Regular posting can improve traffic, engagement, and overall visibility.

 

Remember, the key steps are claiming and verifying your business. Once these are completed, managing your profile becomes more straightforward. Regularly updating your profile and making use of GBP posts can significantly benefit your business’s online visibility and customer engagement.