Online marketing has been thriving endlessly over the last couple of years due to the effect of the coronavirus pandemic. A lot of businesses might still be relatively unaware of this, but having a Google My Business (GMB) listing is absolutely critical for getting your business rank higher on Google Maps. Here are 5 ways to rank higher on Google Maps in 2021, and how Locl can help.
RELATED: The Right Way To Update Your Hours in Google My Business
In This Article:
- Claim Your Listing
- Add Photos and Videos to Your Business Listing
- Getting Google Reviews
- Post Regularly on Your Listing Page
- Categories Your Business
Tips on Getting Your Website Optimized on Google Maps
Claim Your Listing
The easiest way to put your listing higher in the ranking is to claim and verify it. By doing this, you are telling Google that your business is legit and real and notifying the people about your reliability. Google will have a hard time placing you in rankings if you only provide some basic information such as name, location, and category after creating your listing.
Claiming it enables you to add as many details about your business as possible, which helps you increase your ranking on Google Maps.
RELATED: The importance of updating your Business Description during Covid-19
Add Photos and Videos to Your Business Listing
Google highly values business listings with a lot of videos and photos. These visuals help provide social signals which indicate that you’re still remaining active within your business listing, letting Google know that you are worthy of higher rankings. Also, photos/videos can also help you gain more popularity in local searches thanks to Google’s advanced photographic recognition technology.
Get Google Reviews
Not everyone knows about this, but Google reviews can make a huge difference in your business performance, especially the positive review. The good reviews from clients/customers who have personally experienced your services or products will drastically increase the number of prospective customers.
After all, reviews not only help your rank up in Google Maps but also help improve click-through rates in the search engine. Click-through rates are of the utmost importance, which Google considers when ranking your listing, so it’s crucial to create a positive and “clean” business image. If you don’t know how to get more good reviews, you should look at this.
Post Regularly on Your Listing Page
Google Maps is a lot like Facebook and other social media in which you can regularly publish content within the business listing page. One of the most effective marketing strategies is to push out compelling quality content, including videos, articles, and photos, on a regular basis. By doing this, you provide a positive signal, which helps you gain more credibility from Google.
You can plan and schedule these posts using Locl’s Optimization Suite.
Additionally, users will likely come across pages with the most suitable content which can quickly answer questions in the search queries. Take advantage of this and answer the most common questions people ask when you plan your content marketing calendar. This will give you a better chance of appearing more in the search results.
Categories Your Business
Updating your business description, including categories, attributes, menu (if you run a food-related business), is critical for your business to stay current and keep in touch with customers/clients. Besides, choosing the proper categories for your business can be useful to let Google know more about what you do, making it easier to rank up in search results.
You will have up to ten categories to work with, including one primary category and 9 other secondary categories. The trick is to use the most suitable and best category that describes your business in the primary category and the other nine to explain your business even further.
For example, if you run a business that provides hair services, make sure to put “Hair Salon” in the primary category rather than “Salon” as you would end up competing for ranking with nail or beauty salons.
While these tips may help your business climb up in Google Maps ranking, the result won’t come overnight. Therefore, you will need to be patient as this is going to take time and effort. You can also seek help from professionals to get your business back in the game. Simultaneously, you can use free time focusing on other important tasks like building up your reputation and expanding your business.
Reach out to our Google Maps Specialist at Locl to learn more about how you could get your Business Listing optimized. Locl helps you manage your google listings like a pro. Sign up for free! Contact us NOW!