5 Things Every Local Business Should Do To Boost Their Location Based Marketing
Location-based marketing is beneficial for both consumers and advertisers. For one, it allows businesses to deliver personalized campaigns while consumers receive relevant ads through location sharing. Given that smartphone users are growing at a rate of 8% every year, location-based marketing opens up opportunities to promote your local business. Here’s how.
In this article:
- What is Location-Based Marketing
- How Does Location-Based Marketing Work?
- Effective Ways to Boost Your Location-Based Marketing
What is Location-Based Marketing?
Location-Based marketing allows businesses and organizations to implement marketing campaigns based on the consumers’ geographic location. Marketing teams can reach consumers through location data, for instance, demographics, distance from the store, events in the region, and even weather.
A winter clothes shop, for example, has a higher chance of generating sales if the marketing efforts focus their visibility on colder areas. Location-based marketing is an effective way to target customer segments – from engagement, retention, and eventually, purchase.
How Does Location-Based Marketing Work?
Online location-based marketing works when location data is available from consumers’ mobile devices.
Location data refers to the information about the geographic points of a device, like a smartphone. These location data are usually collected and tracked by GPS satellite, Bluetooth, cellular network, mapping applications, and IP addresses through geofencing.
This process is anonymized so that the user’s details are kept private. The business will deliver a targeted message such as promotions or coupons to customers in the selected marketing target.
Effective Ways to Boost Your Location-Based Marketing
Google Local Inventory Ads
Google Local Inventory Ads is a feature linked to Google My Business. Local Inventory Ads allow you to showcase your products and store information to nearby shoppers. It lets consumers find useful information such as store hours, in-store inventory, promotions, and directions when they click on your product ad.
Local Inventory Ads is an effective way to bring your local store online and let your shoppers know you have the product they need.
Try Hyperlocal Marketing
Hyperlocal advertising is a strategy that focuses on targeting prospective customers in a specific and restricted area, for instance, as limited as a street or a block.
While you might think that this strategy is quite confining, hyperlocal marketing can be an excellent strategy for most businesses. In this way, you can create highly relevant and personalized content for your customers by capitalizing on their location.
Pay Per Click Advertising
Pay Per Click Advertising or PPC is a popular internet marketing model in which advertisers pay for their ads when clicked. In Google Ads, advertisers bid on keywords for their ads and pay for each click. When a customer searches for a keyword, Google ranks the “winners” and places them on the ad spaces.
PPC advertising is beneficial for small budgets when you use it on geographic-specific keywords. These keywords are usually of high intent. High intent keywords signify a strong interest on the consumer’s side to make a transaction or inquiry that may later lead to sales.
Make Your Website and Ads Mobile Friendly
According to the latest data in October 2020, there are 5.20 billion unique mobile phone users in the world today.
Setting up a mobile-friendly website and ad materials is the essential thing you must do if you want to drive more sales. Ideally, your website should be able to load in 1-2 seconds. Otherwise, users will abandon your site. Losing a potential customer because of a slow-loading site can be frustrating and not at all fruitful.
Choose Locl for Your Local Based Marketing on GMB
Given the myriad of linked accounts and interconnected ads management tools, it can be overwhelming to manage a single business, let alone one with multiple locations.
GMB is one of the most effective ways for many businesses to gain more visibility on Google. Once you set up your business listing, officially known as Business Profile, your establishment will appear on Google Maps and local search results.
If you are committed to establishing your online presence, optimizing your business profile on Google is the first step.
Locl is a platform that helps you manage your Google My Business (GMB) listings on Google Maps. With Locl, you can improve your online and offline performance and control your brand experience. You will also be able to access your metrics and insights and respond to reviews quickly.
At Locl, we use Google My Business and Google Maps to help drive more customers into your door through a well-curated online presence.
Businesses can sign up for Locl for free with their Google My Business account, no credit card needed, and start using it right away. Click here to start.