Online reviews are increasingly important in digital marketers’ search engine optimization (SEO) marketing efforts. Reviews signal consumers’ sentiment and influence the search engine rankings that can make or break a business.
NAP (Name, Address, and Phone Number) consistency is essential for Google’s local search and building citations with consistent NAP on your Google Business Profile listing and other online directories and sites can influence your local rankings immensely.
Local businesses are often the most exciting SEO clients to work with due to the creative challenge and strategy it takes to appeal to a local market.
While the basics like Google Business Profile optimization, localized content, etc., still apply, local businesses must think outside the box when trying to rank locally.
There’s no shortage of great tools and marketing software that promise to help your clients rank higher and drive traffic – both in-store and online. Far too often, Local SEO fundamentals get overlooked or simply forgotten.
There’s no shortage of great tools and marketing software that promise to help your clients rank higher and drive traffic – both in-store and online. Far too often, Local SEO fundamentals get overlooked or simply forgotten.
There’s no shortage of great tools and marketing software that promise to help your clients rank higher and drive traffic – both in-store and online. Far too often, Local SEO fundamentals get overlooked or simply forgotten.
