In an era when online marketing is extremely important for business success, people sometimes forget about offline marketing. However, this is a big mistake, especially if you’re running a business in industries like clothing or F&B. Let’s check out how to improve online performance and offline with Locl.
In This Article:
Improve Online Performance and Expand Business with Locl
Keep Things Fast
According to research, there’s a clear connection between website speed and customer conversion, meaning the faster your online site is, the more customers you’re going to have.
Here is the rate:
- Pages that loaded in 2.4 seconds converted at a rate of 1.9 percent.
- The conversion rate was 1.5 percent at 3.3 seconds.
- The conversion rate was less than 1 percent at 4.2 seconds.
- The conversion rate was 0.6 percent at 5.7+ seconds.
The longer a page loads, the less likely consumers are to wait and connect with your company which will drag down your online performance. Although this seems to be fairly obvious, it is surprising how few company owners actually grasp the value of website success and the role it plays in their business strategy.
Locl will help you sort out the best qualities and highlights to present to your website’s potential customers by analyzing your business performance. Instead of scrolling through pages of information, your potential customers can easily find the best of what you can offer in just a few clicks. Also, Locl provides you with the best course of action to increase your profit and create upcoming campaigns for your business.
Also, time is a crucial factor for a great business, and offline marketing performance is just as crucial as online performance. That’s why you should create a fast and effective offline process, just like your responsive website.
For example, if you run a clothing business, then having a great workforce that can help customers to pick out the perfect suit or the most dazzling dress in a short time will leave a good impression. So next time they want to go shopping for clothes, your brand will likely pop up in their head.
Improve Personalization with Data Insights
According to the study, The Marketing Rules of 7, a purchase won’t be made until the customer has been exposed to the brand message seven times. Though the number can vary, the main point is that businesses need to connect with customers before any sale can happen. Personalization is essential since 80 percent of customers are more likely to purchase from brands that appeal to their needs.
Data insight is one of the best ways to get to know your customers, including their reviews, feedback, and purchasing behaviors. Also, you can let people know that you’re listening to them by carefully personalizing your business with that user data. A strong bond between customers and business is what makes your business thrive and succeed.
With Locl metrics and analytics, you can easily access the necessary information about your business and customers’ related data while giving you a better understanding of your online performance, numbers, and statistics.
Optimize Your Website
Optimizing your website is probably the best course of action if you want to improve your online performance. You can use Locl to do just that.
- Creating Google posts.
They are a convenient way to get sales, timely news, marketing messages, and seasonal information to the users.
- Upload videos, photos on Google My Business.
The more pictures your business has, the more likely your business will rank in search engines.
This is to let people know what you’re doing and keep them up to date who you are as a business.
Managing your business online can be very overwhelming, but improving your online performance is even more so. However, all of that can be easily avoided by using Locl. Locl helps you manage your online business, drive traffic, and sales, consult you on what you should do with your business. Meanwhile, you can concentrate your efforts on improving your business and growing sales.
Having trouble improving the online performance of your business? Let LOCL how we can help! If you’re unsure, you can use Locl’s Basics FREE; no credit card is required. Getting set up takes a couple of minutes!