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5 Things You Need To Do For Your Local Business on Google

There are several things to do for your local business on Google. Check out these quick and easy local business tips to do that.

RELATED: Add These 6 Tips To Your Small Business Marketing Strategy

Stand Out on Google with These Local Business Tips:

1. Posts and Promotions in Google My Business

Type of Posts:

Effective Content To Use On Google My Business:

A. High-Quality Pictures & Videos

High-quality pictures and videos can:

You can turn good reviews into all kinds of marketing material (in digital or print format) with the Small Thanks With Google program.

B. Short and Sweet

C. Stay Professional

Don’t get too personal with your posts, especially on GMB. While Facebook and Instagram offer more leeway, Google My Business is a place for the business side of things—professionalism is better!

D. Proofread

Misspellings or poor-quality content are among the most common mistakes. Make sure to do proofreading and final checks before publishing.

E. Stick to The Rules

As you may know, there is no place for content that is offensive or violates another person or location’s privacy on Google.

Stay away from those types of content unless you want your business to get dinged. Unsure? Check out Google’s list of content that would fall into this category here.

F. CTA & Landing Page Optimization

Add attractive and clickable CTAs that best communicate the action you want users to take.

Your landing page should be clean and aligned with your posts – Optimization includes backlinks to recent blogs, funneling users to a lead capture page, or driving traffic to a new product.

2. Claim Every Location That You Can

5 Things You Need To Do For Your Local Business on Google: Claim every location you can

Embedding a map on your website creates a super user-friendly way for website visitors to see exactly where you’re located, which further improves your company’s local SEO.

A map is alright. But a map that users can enlarge and move is much better. Zooms help them to see where your local business is to their approximate location.

RELATED: How To Use Locl’s Insights To See How People are Finding Your Google Listing

3. Engage in Google Reviews

When it comes to making online purchases, trust is a key player. Research by Think With Google finds that 88% of consumers trust online reviews as much as personal recommendations. Two ways to build trust for good reviews are:

(Maybe a discount for reviewers – You will not only benefit from reviews but also have more customers show up to use their in-store coupons!)

Make sure that you reply to less than desirable reviews, too. It shows prospective customers:

4. Provide Up-To-Date Information and Ample Photos

5 Things You Need To Do For Your Local Business on Google: Provide updated hours

Misinformation can lead to missed opportunities and bad customer experiences. An up-to-date Google My Business account keeps your customers informed and guarantees strong local SEO. Therefore, your GMB listing should include:

Uploading photos to your Business Profile through your GMB account dashboard helps signal to Google that your business is active and updated, ensure your profile looks its best, and boost engagement. Some easy ways to use photos to optimize your GMB Profile:

5. Optimize Your Listing With Locl

Optimizing your listing is a mandate, yet it can also be pretty challenging:

Are you a small or medium-sized business’ owner who has difficulty with Google My Business? It’s time for a change with Locl! We provide:

These local business tips provide you some of the easiest ways to help your business shine on Google. To further optimize your GMB listing, Locl can give you a boost!

Optimize your business with Locl? Click here for free sign-up with your Google My Business account, no credit card needed, and start using it right away!

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